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Senior Marketing Manager

About Us 
Veristack is a rapidly growing software company located in downtown Indianapolis. Veristack provides patent-pending technology centering around data access governance reporting by detecting cloud apps & storage, tracing file activity, tracking user behavior and integrating security tool reporting. 

Our Culture 
Veristack has created a culture of freedom, responsibility, and innovation.  Our people work at their optimal level by providing them a place in which their ideas matter.  Our office space builds on this philosophy by providing a collaborative, and fun space that encourages people to share these ideas.  If you’re a successful self-starter who thrives on solving big problems than we saved a spot for you on our all-star team.  
  
We are looking for a highly-motivated, self-starting individual to manage our demand generation programs. This opportunity is perfect for an enthusiastic marketer who is excited about the prospect of stepping up to build and design lead nurture programs, outbound marketing campaigns, and lead generation programs, all while using the latest marketing automation and sales technology (including Hubspot, SEOMoz, and Optimizely). As our Senior Marketing Manager, it will be up to you, in collaboration with our CEO, to create the marketing, lead nurturing and sales workflow and infrastructure that you believe will deliver the best results. 
  
The Ideal Candidate
  
You are detail orientated, highly analytical, extremely
data driven and strive to continuously raise the bar. You love tinkering with Marketing software, coming up with tricky ideas, and are the kind of person who enjoys exploring new and smarter ways to conduct lead generation efforts, because you have an insatiable curiosity for exploring what’s possible. You are also someone that brings past experience and are excited about a blank canvas and getting it absolutely right from the start. 
  
Responsibilities

  • Design - Design lead generation and nurturing programs, lead scoring, and progressive profiling initiatives.
  • Own - Own and optimize our PPC campaigns on Adwords, Bing, and elsewhere.
  • Configure - Build campaigns and lead nurturing programs using Hubspot; set up and execute tactical tasks associated with customized landing pages, forms creation, email campaigns and lead scoring rules. Understand segmentation best practices for efficient and effective campaign targeting.
  • Launch - Deploy a portfolio of smart online marketing lead generation programs and prepare different A/B test.
  • Analyze - Create and maintain a marketing reporting dashboard to continuously refine and improve lead generation efforts that support data-driven marketing decisions.
  • Synthesize - Distill data from analytics and implement improvements to lead generation programs. Perform regular tracking of marketing performance. Integrate recommendations into the “Design” phase above and continuously improve our engine. Continually monitor, analyze and tune campaigns to maximize ROI.

About You

  • Great attention to detail, highly organized yet able to see the “big picture”

Data Driven

  • Have significant experience with setting up lead generation, lead nurturing, and email drip campaigns
  • Excited about a blank canvas
  • Fast learner that proactively tackles challenges
  • Team player with a strong work ethic
  • Understand and appreciate the importance of communicating with the team
  • Ability to thrive in a start-up environment, managing multiple projects simultaneously
  • Fun with a great sense of humor

Education & Experience

  • Bachelors degree required.
  • 3+ years marketing automation experience a plus, with CRM experience, and familiarity with workflow processes and systems within the marketing/sales cycle.
  • Familiar with industry best practices in inbound marketing, demand generation, paid/organic search.
  • Strong data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing solutions.
  • Experience/passion for A/B testing
  • Willingness to collaborate with the team, share your knowledge and learn along the way.
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